Believe it or not, we spent quite some time (and not an inconsiderable amount of money) coming up with our tagline. “There is no better way to share files and communicate”
It was, we were told, simple, motivational and yet comparative, which apparently is what a good tagline should be.
Surely there is no industry more prone to tag lines than the health and safety industry. Favourites include “Danger Doesn’t Have a Day Off” and “Success is NO Accident”. Also apparently “Safety Records Don’t Happen by Accident” and if you’re looking for something for free – then “Incidents are a Free Lesson – Report it!”
So, once you get past the tagline you need to move onto procedures, records and reports. I wouldn’t want to suggest that either is more important than the other, but merely that each would surely involve assessment, recording, sharing and perhaps above all communicating. So, allow me to finish by reiterating a slightly modified version of our own tagline.
Collabor8online – There is no better way to share (your health and safety) files and communicate
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